Web Design & Management
Your Website - A Window into your Organization or a Closed Door?
With an often overwhelming array of possible vendors and products to choose from, customers often do their due diligence by visiting prospective vendors online first, using the available information on the vendor's website to determine if they want to take the next step and contact you. If this information isn't easily accessible, usually just a click or two away, customers will quickly move on.
With this in mind, a savvy organization periodically has its website evaluated for customer usability, as well as to answer the following questions: Does the site provide information that clearly and succinctly tells customers why they need your services? Is the information focused toward the customer's needs and how you can meet those specific needs? Can customers access this information easily? What pages do customers visit while on the site? Is there a call to action on every page? What is your bounce rate?
The answers to all of these questions are key to determining how effective your website is as a sales tool. A proactive website evaluation plan can be the difference between success and failure for your organization.
Updating Your Website - ICO White Paper